24.6.16

PENNEYS/PRIMARK AW16 PRESS DAY

primark, penneys, aw16, autumn, winter, press day

Last week I was invited along to Penneys HQ to have a sneak preview of their brand new AW16 collection. Now the thoughts of anything to do with Winter are enough to make me crawl up into a ball and start hibernation early this year, however, Penneys has given me hope in the form of fabulous coats and beautiful bags.

As always, the scene in the showroom was perfection. There was screen printing for everyone to try out and take home, delicious food, and incredibly well thought out and well put together displays.

The four main womenswear trends for AW are:

Winter Garden
Very lady-like chic with masculine vibes. Think vintage style prints with lots of layering, round neck tees under skimpy spaghetti strap dresses and full length masculine coats.

Downtown
90's nostalgic goodness. Think sports luxe, classic trainers, fun-sized backpacks, slogan jerseys and oversized puffa jackets. Red, navy and white are the stand-out colours of this collection.

Studio 54
A classic for Winter in particular because of the glitz and glamour of the Christmas party season. Think all things disco inspired; sequins, faux fur, velvet and chiffon. Stand-out gold and silver fabrics are an eye-catching staple in this trend, as well as pink, navy and deep berry tones.

Artisan
The folkloric collection with a bohemian flair. Think clashing prints, military style coats and whole lot of embroidery. Denim and knitwear features heavily in this trend.

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day
Adore this embroidered bag!
primark, penneys, aw16, autumn, winter, press day
One of my favourites of the day - stunning embroidered jeans
primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day
Velvet grey cushion - Dying for these to come into stores!
primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

primark, penneys, aw16, autumn, winter, press day

A special mention also has to go to the menswear, homeware and kidswear collection. They were all stunning, beautifully shown and contained some of my top picks of the day.
I already have some of the candles pictured above as they're in stores now, but honestly try and stop me coming for those marble and copper ones, how amazing are they!

I always love attending the Penneys/Primark press mornings. What did you think of the collection? Any pieces that you have your eye on already? Let me know in the comments below. 




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