bleach london, reincarnation mask, remember rayne, hair mask, review

It's no secret that I'm a big fan of Dalston's own Bleach London products. They're the new number one go-to hair colour and care products on the high street because of their edgy, vibrant dyes and in-your-face packaging that's dripping with attitude and impossible to ignore.
I have reviewed a couple of their products previously here and here, including Tangerine Dream, Split Fix Serum and Swamp Spritz, so I'm no stranger to this brand. Latest on my radar was the Reincarnation Mask.

Even though I'm (mostly) over experimenting with fashion colours, Bleach are still tending to my needs with their hair care products. The Reincarnation Mask is a pre-shampoo treatment meaning you simply run it through the mid-lengths and ends of your dampened hair, wrap it in a towel (warm the towel up to really treat your locks), relax for 20 minutes, and shampoo as normal. Simple!
Those are the basic instructions anyway, I actually never tend to leave hair masks in for anything less than 4 hours. They're a 'day off pampering treat' for me, so they're often left in for entire days at a time. I have found with some hair masks that this is impossible to do because they leave your hair limp and weighed down afterwards, but I don't get that with the Reincarnation Mask at all.

I love this mask because it doesn't leave my hair looking or feeling oily even after long treatment sessions, it doesn't leave any residue, it gives me a really manageable texture and no flyaways, not to mention at €8.49 for 200ml it's totally affordable too. It also has that unmistakable Bleach scent which is something I missed about using the hair dyes. It's a hard one to describe, but it essentially smells like an expensive salon treatment but is still unique to this brand.

bleach london, reincarnation mask, remember rayne, hair mask, review, essie, blanc

This mask lasts me approximately 8 washes, which considering I use a lot of product is super good value. I have just bought my second tube, and already I've noticed such a huge difference in the elasticity of my hair which was a real problem for me and my parched ends before.

I have only one downside to this product and it's incredibly minor. I love the packaging, the metal tube is cool, very 'Bleach', and unlike anything else on the market - but it isn't entirely practical for in-shower use. When you're squeezing out any product you quickly realise that it's fiddly, awkward and any dents in the tube will quickly push out unwanted product so you can't put it down for a second without the lid on. But it's a small price to pay for something this great if I'm honest.

It also claims to reduce colour fade, but this is one note that I can't vouch for as my colour isn't wash-in-wash-out. It definitely doesn't make a difference to my semi-permanent colour though.

bleach london, reincarnation mask, remember rayne, hair mask, review

This mask is one of the best high street masks that I've found. It really does resurrect damaged, over-processed hair, and I will definitely be re-purchasing again and again as I have already.

Have you tried any Bleach London products or even the Reincarnation Mask? Tell me your thoughts and experiences with them in the comments below!


  1. I absolutely LOVE this stuff. Definitely perfect for a day-off pampering treat. Also, I love your photography in this post and your new design looks fabulous!

    Katy Belle | Beauty & Lifestyle

    1. Thanks so much Katie, so sweet of you! x

  2. I totally agree with you and love Bleach's branding and packaging designs. I've tried their Silver Shampoo (back when I was blonde-ish) and was really impressed, so I'd be interested to try some more of their products :) Because I have non-colour friendly dark brown hair this seems like a good one to start with! Thanks for the in-depth review Niamh.


    1. Oh I've heard their silver shampoo is amazing! That's what I love about them, they have such great products for people with bright coloured hair but they cater so well to those of us who don't.
      No problem, thanks so much for reading and commenting! x

  3. this sounds nice, i really want to try their hair color as well!

    danielle | avec danielle